Marketing on a Budget: 10 Strategies to Grow Your Business
May 21, 2020 @ 10:00 am – 11:00 am Join us on May 21st for a live Zoom open forum where we will present affordable marketing strategies that can immediately help advance your business. This is an opportunity to bring your questions and items to discuss at the session...
2020 Website Media Page Planning Guide
The need for crisis communications, especially in this era of corona virus, necessitates that media, private organizations and municipalities communicate important information intended to help support and protect a community.
Event Planning Essentials
Join me at the Freeport Public Library this Wednesday, February 26, for the Event Planning & Promotion Seminar. I'll be discussing what goes into planning a successful event, whether your goal is to plan a fundraiser, conference or wedding. Get the Event Planning...
Why Your New Website Needs a Job Description
Sometimes even the most established business owners struggle deciding what content and functionality should appear on their website. If you're an entrepreneur or veteran business owner, this is important information for the digital side of your business. if you're...
Understanding the USP: What Makes Your Business Stand Out? [Branding Basics Series]
When starting and running any business or organization, differentiating yourself from those similar to yours is essential for future growth, and frankly, even for short-term survival. For instance, if you are going to be one of 5 bakeries in a town of 25,000, you need to find a way to stand out
6 Myths about Non-Profit Management: Why You Should Manage Your Non-Profit Like a For-Profit Business
For much of much of my career, I’ve worked in the non-profit setting, but I’ve also spent a great deal of time in the for-profit sector, including having the privilege to run my own business.This makes some suggest that I’m quite versatile. I am…but the real truth is, the most successful non-profit organizations and the most successful for-profit businesses are run with the same basic business principles and should be managed in exactly the same way with some obvious revenue/tax exceptions.
Walmart, Kroger and Corporate Social Responsibility: Understanding the Risks
Responding to the growing number of Americans who are demanding more restrictions on gun and ammunition sales, Walmart and Kroger are asking shoppers to not open carry unless they are members of law enforcement.
Selling Ideas Before Selling Lemonade [Branding Basics Series]
You remember your first business endeavor. You were probably around the age of 10. It was a lemonade stand and the reason you started it is because you wanted to buy something that either your parents couldn't afford to buy for you or you needed earn the money to do...
“Personal branding” Doesn’t Sound Gross
It’s said by so many people, including me, that knowledge is power. So if you have an idea about how your customers and acquaintances think about you, then you have a starting point…
How Do You Want to Be Known? [Branding Basics Series]
How is your business known? What do your customers say about their experience with your product or service? Branding goes way beyond a logo, color scheme and brand usage guide. Before you get to any of that, you have to decide how you want to be known and go for...
Skills Required to Be a Successful Entrepreneur
These are non-negotiables. If you struggle in any of these areas, your ability to build a business will be seriously challenged. Of course, some entrepreneurs and long-time business owners are better at some of these points and build a team to close in on the other areas that are necessary for a successful business.
5 Strategies for Growing Your Nonprofit Organization in 2020
Nonprofits are a business, not unlike where you buy your groceries, get your hair done, or buy your kids school supplies. What sets you apart is that your nonprofit is prioritizing revenue in terms of fulfilling your mission whereas the for-profit business is prioritizing revenue for the sake of the revenue itself. How your nonprofit is EXACTLY like a business is that you need…