by Sarah Flashing | Sep 9, 2020 | Mastermind
There are numerous types of online and local networking and mentoring resources available to people in business including BNI, Meetups, group and individual coaching, chamber of commerce programs, and of course, mastermind groups. The options are many and its...
by Sarah Flashing | Aug 3, 2020 | AIM to Lead, Branding Basics, Business Growth, Marketing, Press Release, Web Design Myths
Press releases are a standard, yet under-utilized method to promote newsworthy content about your business. They can be distributed through your email marketing platform to your existing email subscribers. You also should build a list of journalists and other media...
by Sarah Flashing | Jul 31, 2020 | AIM to Lead, Business Growth, Influence Marketing, Leadership, Marketing, Success
Authority isn’t a dirty word. But it does deserve to be better understood. A person who is an Authority is viewed as an expert in their field. It’s a positional authority based on a degree of knowledge that determines their standing among others in that...
by Sarah Flashing | Jun 22, 2020 | AIM to Lead, Flash Point Marketing System, Success
When you want to start something–a business, a creative project, or even a social group–you need to begin by knowing the purpose of the new endeavor. If it’s a storefront, you need to be clear on who your ideal customers are and why they will shop...
by Sarah Flashing | Sep 24, 2019 | Business Basics, Consulting, Entrepreneur, Marketing, Marketing Challenges, Web Design, Wordpress
Sometimes even the most established business owners struggle deciding what content and functionality should appear on their website. If you’re an entrepreneur or veteran business owner, this is important information for the digital side of your business. if...
by Sarah Flashing | Sep 5, 2019 | Business Basics, Leadership, Non-Profit Boards, Non-Profit Strategy
For much of much of my career, I’ve worked in the non-profit setting, but I’ve also spent a great deal of time in the for-profit sector, including having the privilege to run my own business.This makes some suggest that I’m quite versatile. I...
