by Sarah Flashing | Jul 31, 2020 | AIM to Lead, Business Growth, Influence Marketing, Leadership, Marketing, Success
Authority isn’t a dirty word. But it does deserve to be better understood. A person who is an Authority is viewed as an expert in their field. It’s a positional authority based on a degree of knowledge that determines their standing among others in that...
by Sarah Flashing | Sep 5, 2019 | Business Basics, Leadership, Non-Profit Boards, Non-Profit Strategy
For much of much of my career, I’ve worked in the non-profit setting, but I’ve also spent a great deal of time in the for-profit sector, including having the privilege to run my own business.This makes some suggest that I’m quite versatile. I...
by Sarah Flashing | Aug 25, 2019 | Consulting, Email Marketing, Leadership, Marketing, Non-Profit Strategy, Nonprofit Marketing Network, Reputation Management, Web Design
Nonprofit organizations are businesses, not unlike where you buy your groceries, get your hair done, or buy your kids school supplies. But what makes your nonprofit corporation different from those is that you prioritize revenue in terms of fulfilling your mission...
by Sarah Flashing | Mar 1, 2019 | Business Basics, Business Ethics, Gender Bias, Leadership
Typically, my business is not focused on what differentiates men and women in the workplace or any other societal space we share. In fact, I quite enjoy what I learn from other leaders–predominately men–in the online community on coaching, marketing and...
by Sarah Flashing | Feb 27, 2019 | Business Basics, Business Ethics, Leadership, Marketing, Marketing Ethics
Ethics play a major role in business today and can impact everything from brand reputation to employee relations and overall profitability. The relationship between the disciplines of marketing/communications and ethics is one that is often overlooked, but your best...
by Sarah Flashing | Feb 18, 2019 | Business Strategy, Coaching, Courageous Leadership, Leadership, Success
Owning a business isn’t for the faint of heart because leaders must be courageous. Daily, you are faced with challenges that require an immediate response, and when you fail to act it becomes easy to spiral into fatigue and a sense of failure. Self doubt often...
