by Sarah Flashing | Jul 13, 2020 | Business Basics, Business Ethics, Coaching, Entrepreneur, Reputation Management, Success
The question of if or when to approach prospective customers recently came up in a conversation I was having with some women entrepreneurs. For the record, you should ALWAYS be willing to make an approach or YOU WILL go out of business. The reality is, however, our...
by Sarah Flashing | May 26, 2020 | Business Basics, Marketing Challenges, Online Sales, Social Media Marketing
As states are beginning to reopen around the nation, businesses are still struggling to make the sales quotas needed to remain open. Until the numbers of infected persons dramatically decrease, many shoppers will continue to make their purchases online. If...
by Sarah Flashing | Mar 31, 2020 | Business Basics, Marketing, Marketing 101, Media Relations, Public Relations
This guide is especially important for municipalities and county health departments working hard to deliver timely messages of importance to their community. Does your website have a resource page for media and public relations? Whether a small business, large...
by Sarah Flashing | Sep 24, 2019 | Business Basics, Consulting, Entrepreneur, Marketing, Marketing Challenges, Web Design, Wordpress
Sometimes even the most established business owners struggle deciding what content and functionality should appear on their website. If you’re an entrepreneur or veteran business owner, this is important information for the digital side of your business. if...
by Sarah Flashing | Sep 5, 2019 | Business Basics, Leadership, Non-Profit Boards, Non-Profit Strategy
For much of much of my career, I’ve worked in the non-profit setting, but I’ve also spent a great deal of time in the for-profit sector, including having the privilege to run my own business.This makes some suggest that I’m quite versatile. I...
by Sarah Flashing | Aug 29, 2019 | Branding Basics, Business Basics, Coaching, Marketing, Personal Branding, Reputation Management
You remember your first business endeavor. You were probably around the age of 10. It was a lemonade stand and the reason you started it is because you wanted to buy something that either your parents couldn’t afford to buy for you or you needed earn the money...
