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How NOT to Promote Your Business

How NOT to Promote Your Business

by Sarah Flashing | Jul 13, 2020 | Business Basics, Business Ethics, Coaching, Entrepreneur, Reputation Management, Success

The question of if or when to approach prospective customers recently came up in a conversation I was having with some women entrepreneurs. For the record, you should ALWAYS be willing to make an approach or YOU WILL go out of business. The reality is, however, our...

Walmart, Kroger and Corporate Social Responsibility: Understanding the Risks

by Sarah Flashing | Sep 4, 2019 | Branding, Business Ethics, Corporate Social Responsibility, CSR, Marketing, Marketing Challenges, Reputation Management

Responding to the growing number of Americans who are demanding more restrictions on gun and ammunition sales, Walmart and Kroger are asking shoppers to not open carry unless they are members of law enforcement. Big box businesses like Walmart and Kroger understand...

Your Visibility Impacts Your Brand: 6 Tips for Managing Your Reputation

by Sarah Flashing | Jun 19, 2019 | Business Ethics, Business Strategy, Communications, Reputation Management

Marketing is a fun, creative activity that can also test your patience, especially the area of reputation management. Everything is marketing, not just your logo, your business card and advertising campaigns. Everything your audience sees you doing both personally and...

Challenges and Advice for Entrepreneurs

by Sarah Flashing | Mar 1, 2019 | Business Basics, Business Ethics, Gender Bias, Leadership

Typically, my business is not focused on what differentiates men and women in the workplace or any other societal space we share. In fact, I quite enjoy what I learn from other leaders–predominately men–in the online community on coaching, marketing and...

Business Basics: 5 Ethical Practices to Implement into Your Business

by Sarah Flashing | Feb 27, 2019 | Business Basics, Business Ethics, Leadership, Marketing, Marketing Ethics

Ethics play a major role in business today and can impact everything from brand reputation to employee relations and overall profitability. The relationship between the disciplines of marketing/communications and ethics is one that is often overlooked, but your best...

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