The question of if or when to approach prospective customers recently came up in a conversation I was having with some women entrepreneurs. For the record, you should ALWAYS be willing to make an approach or YOU WILL go out of business. The reality is, however, our...
Responding to the growing number of Americans who are demanding more restrictions on gun and ammunition sales, Walmart and Kroger are asking shoppers to not open carry unless they are members of law enforcement. Big box businesses like Walmart and Kroger understand...
Marketing is a fun, creative activity that can also test your patience, especially the area of reputation management. Everything is marketing, not just your logo, your business card and advertising campaigns. Everything your audience sees you doing both personally and...
Typically, my business is not focused on what differentiates men and women in the workplace or any other societal space we share. In fact, I quite enjoy what I learn from other leaders–predominately men–in the online community on coaching, marketing and...
Ethics play a major role in business today and can impact everything from brand reputation to employee relations and overall profitability. The relationship between the disciplines of marketing/communications and ethics is one that is often overlooked, but your best...
