Marketing is a fun, creative activity that can also test your patience, especially the area of reputation management. Everything is marketing, not just your logo, your business card and advertising campaigns. Everything your audience sees you doing both personally and...
Owning a business isn’t for the faint of heart because leaders must be courageous. Daily, you are faced with challenges that require an immediate response, and when you fail to act it becomes easy to spiral into fatigue and a sense of failure. Self doubt often...
You don’t have a blog on your website? Blogging isn’t for you? There are so many reasons why you should blog and zero reason to wait. It doesn’t matter what industry you represent, blogging is one way to keep the traffic coming to your website. And...
Probably the best marketing device at your disposal is the ability to create an amazing experience for your customers. When they leave your business establishment, what they are motivated to speak about—positive or negative—has great power to influence. Word of mouth...
If you’re just getting started in email marketing or considering taking the leap, you may be wondering about what it takes to grow your email list. How do you get people to sign up to receive your emails? It’s not terribly difficult. Here are some great ways—online...
Whether a business or a non-profit entity, a sole-proprietorship or a large corporation, your brand is at the foundation of successful marketing efforts. But your brand doesn’t start with your logo because it is much more than that. You have to know your...
