by Sarah Flashing | Jan 16, 2019 | Branding, Business Strategy, Coaching, Marketing, Marketing Plan, Stand Out
Whether a business or a non-profit entity, a sole-proprietorship or a large corporation, your brand is at the foundation of successful marketing efforts. But your brand doesn’t start with your logo because it is much more than that. You have to know your...
by Sarah Flashing | Jan 8, 2019 | Business Strategy, Coaching, Marketing, Marketing Challenges, Marketing Plan, Resources
“Build it and they will come” works well for some well-known brands, but for others it can be a blind leap of faith. While faith in the future is a great attitude to bring to the table, faith without action is a recipe for disaster. It takes work to get...
by Sarah Flashing | Jan 1, 2019 | Business Strategy, Coaching, Content is King, Digital Marketing
New Year’s resolutions have become a way of life for Americans. Each year we set some goals and hope we keep some — if not all of them. But like any form of goal setting, what we demand of ourselves needs to be achievable. Resolutions can be challenging — which is why...
by Sarah Flashing | Dec 6, 2018 | Coaching, Consulting, Marketing, Stand Out, Success
When you start a business you expect to be successful, so you need a plan. A business plan is really a rational strategy that will help you meet your short and long term goals. It includes a few key areas including: business goals, mission statement, target market,...
by Sarah Flashing | Feb 19, 2017 | Coaching, Consulting, Marketing
Within my coaching relationships, there are certain patterns of thinking that I find are most common. It’s definitely the case that leaders of businesses and organizations often know what it is they want to accomplish, but in the process of getting there, they...
by Sarah Flashing | Feb 17, 2017 | Coaching, Consulting, Success
Business consultants and coaches often overlap in their mission, to guide their client to meaningful decision-making toward the present and future of their business. Typically a consultant helps you work through business planning and strategy, marketing, project...
