Authority isn’t a dirty word. But it does deserve to be better understood. A person who is an Authority is viewed as an expert in their field. It’s a positional authority based on a degree of knowledge that determines their standing among others in that...
The question of if or when to approach prospective customers recently came up in a conversation I was having with some women entrepreneurs. For the record, you should ALWAYS be willing to make an approach or YOU WILL go out of business. The reality is, however, our...
If you have any friends, and I’m sure you do, you are telling them about the great deals and quality service you experience in the marketplace. Whether it was the amazing experience at the nail salon or the generally low prices at your favorite sports shop,...
Quaker Oats is the owner of the Aunt Jemima brand of pancake mixes and syrups that has been around for 131 years. The company has announced their decision to retire the brand in its effort to work “to make progress toward racial equality.” For years,...
When you want to start something–a business, a creative project, or even a social group–you need to begin by knowing the purpose of the new endeavor. If it’s a storefront, you need to be clear on who your ideal customers are and why they will shop...
Like beauty, success is generally in the eye of the beholder. When you started your business, you determined what your revenue needed to look like to justify all of your start up and ongoing expenses. You determined how many people it would take to staff the operation...
