Press releases are a standard, yet under-utilized method to promote newsworthy content about your business. They can be distributed through your email marketing platform to your existing email subscribers. You also should build a list of journalists and other media...
When starting and running any business or organization, differentiating yourself from those similar to yours is essential for future growth, and frankly, even for short-term survival. For instance, if you are going to be one of 5 bakeries in a town of 25,000, you need...
You remember your first business endeavor. You were probably around the age of 10. It was a lemonade stand and the reason you started it is because you wanted to buy something that either your parents couldn’t afford to buy for you or you needed earn the money...
It’s said by so many people, including me, that knowledge is power. So if you have an idea about how your customers and acquaintances think about you, then you have a starting point for knowing what to fix and why (or to know what isn’t broken!). Your...
How is your business known? What do your customers say about their experience with your product or service? Branding goes way beyond a logo, color scheme and brand usage guide. Before you get to any of that, you have to decide how you want to be known and go for...
