by Sarah Flashing | Jul 31, 2020 | AIM to Lead, Business Growth, Influence Marketing, Leadership, Marketing, Success
Authority isn’t a dirty word. But it does deserve to be better understood. A person who is an Authority is viewed as an expert in their field. It’s a positional authority based on a degree of knowledge that determines their standing among others in that...
by Sarah Flashing | Aug 28, 2019 | Branding, Branding Basics, Business Basics, Influence Marketing, Marketing, Personal Branding, Reputation Management
It’s said by so many people, including me, that knowledge is power. So if you have an idea about how your customers and acquaintances think about you, then you have a starting point for knowing what to fix and why (or to know what isn’t broken!). Your...
by Sarah Flashing | Jan 25, 2019 | Business Strategy, Influence Marketing, Marketing, Word of Mouth
Probably the best marketing device at your disposal is the ability to create an amazing experience for your customers. When they leave your business establishment, what they are motivated to speak about—positive or negative—has great power to influence. Word of mouth...
