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Bricks and Clicks: Increase Sales Online During Coronavirus

by Sarah Flashing | May 26, 2020 | Business Basics, Marketing Challenges, Online Sales, Social Media Marketing

As states are beginning to reopen around the nation, businesses are still struggling to make the sales quotas needed to remain open. Until the numbers of infected persons dramatically decrease, many shoppers will continue to make their purchases online. If...

Why Your New Website Needs a Job Description

by Sarah Flashing | Sep 24, 2019 | Business Basics, Consulting, Entrepreneur, Marketing, Marketing Challenges, Web Design, Wordpress

Sometimes even the most established business owners struggle deciding what content and functionality should appear on their website. If you’re an entrepreneur or veteran business owner, this is important information for the digital side of your business. if...

Walmart, Kroger and Corporate Social Responsibility: Understanding the Risks

by Sarah Flashing | Sep 4, 2019 | Branding, Business Ethics, Corporate Social Responsibility, CSR, Marketing, Marketing Challenges, Reputation Management

Responding to the growing number of Americans who are demanding more restrictions on gun and ammunition sales, Walmart and Kroger are asking shoppers to not open carry unless they are members of law enforcement. Big box businesses like Walmart and Kroger understand...
Big Marketing Challenges for Businesses of Every Size

Big Marketing Challenges for Businesses of Every Size

by Sarah Flashing | Jan 8, 2019 | Business Strategy, Coaching, Marketing, Marketing Challenges, Marketing Plan, Resources

“Build it and they will come” works well for some well-known brands, but for others it can be a blind leap of faith. While faith in the future is a great attitude to bring to the table, faith without action is a recipe for disaster. It takes work to get...

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