by Sarah Flashing | Jun 22, 2020 | AIM to Lead, Flash Point Marketing System, Success
When you want to start something–a business, a creative project, or even a social group–you need to begin by knowing the purpose of the new endeavor. If it’s a storefront, you need to be clear on who your ideal customers are and why they will shop...
by Sarah Flashing | Jun 15, 2020 | Niche Marketing
In business, a niche is a specialized or focused area of a larger market that your business serves. Finding a niche helps you to differentiate your business from the competition and allows you to excel in your specialty. For the record, you can pronounce niche as...
by Sarah Flashing | May 26, 2020 | Business Basics, Marketing Challenges, Online Sales, Social Media Marketing
As states are beginning to reopen around the nation, businesses are still struggling to make the sales quotas needed to remain open. Until the numbers of infected persons dramatically decrease, many shoppers will continue to make their purchases online. If...
by Sarah Flashing | May 5, 2020 | Coaching, Marketing, Marketing on a Budget, Marketing Plan, Webinars
May 21, 2020 @ 10:00 am – 11:00 am Join us on May 21st for a live Zoom open forum where we will present affordable marketing strategies that can immediately help advance your business. This is an opportunity to bring your questions and items to discuss at the session...
by Sarah Flashing | Mar 31, 2020 | Business Basics, Marketing, Marketing 101, Media Relations, Public Relations
This guide is especially important for municipalities and county health departments working hard to deliver timely messages of importance to their community. Does your website have a resource page for media and public relations? Whether a small business, large...
by Sarah Flashing | Feb 24, 2020 | Event Planning, Marketing
Join me at the Freeport Public Library this Wednesday, February 26, for the Event Planning & Promotion Seminar. I’ll be discussing what goes into planning a successful event, whether your goal is to plan a fundraiser, conference or wedding. Get the Event...