by Sarah Flashing | Feb 15, 2021 | Building Your Business, Reputation Management, Social Media
Everyone shares the need for affirmation, and in business today, this affirmation often manifests in the form of social likes. You can build your Facebook, Twitter or Instagram audience up to 100’s if not 1000’s of likes and even achieve the status of...
by Sarah Flashing | Jul 13, 2020 | Business Basics, Business Ethics, Coaching, Entrepreneur, Reputation Management, Success
The question of if or when to approach prospective customers recently came up in a conversation I was having with some women entrepreneurs. For the record, you should ALWAYS be willing to make an approach or YOU WILL go out of business. The reality is, however, our...
by Sarah Flashing | Sep 4, 2019 | Branding, Business Ethics, Corporate Social Responsibility, CSR, Marketing, Marketing Challenges, Reputation Management
Responding to the growing number of Americans who are demanding more restrictions on gun and ammunition sales, Walmart and Kroger are asking shoppers to not open carry unless they are members of law enforcement. Big box businesses like Walmart and Kroger understand...
by Sarah Flashing | Aug 29, 2019 | Branding Basics, Business Basics, Coaching, Marketing, Personal Branding, Reputation Management
You remember your first business endeavor. You were probably around the age of 10. It was a lemonade stand and the reason you started it is because you wanted to buy something that either your parents couldn’t afford to buy for you or you needed earn the money...
by Sarah Flashing | Aug 28, 2019 | Branding, Branding Basics, Business Basics, Influence Marketing, Marketing, Personal Branding, Reputation Management
It’s said by so many people, including me, that knowledge is power. So if you have an idea about how your customers and acquaintances think about you, then you have a starting point for knowing what to fix and why (or to know what isn’t broken!). Your...
by Sarah Flashing | Aug 27, 2019 | Branding Basics, Marketing, Marketing Plan, Nonprofit Marketing Network, Reputation Management
How is your business known? What do your customers say about their experience with your product or service? Branding goes way beyond a logo, color scheme and brand usage guide. Before you get to any of that, you have to decide how you want to be known and go for...
