by Sarah Flashing | Aug 3, 2020 | AIM to Lead, Branding Basics, Business Growth, Marketing, Press Release, Web Design Myths
Press releases are a standard, yet under-utilized method to promote newsworthy content about your business. They can be distributed through your email marketing platform to your existing email subscribers. You also should build a list of journalists and other media...
by Sarah Flashing | Sep 24, 2019 | Business Basics, Consulting, Entrepreneur, Marketing, Marketing Challenges, Web Design, Wordpress
Sometimes even the most established business owners struggle deciding what content and functionality should appear on their website. If you’re an entrepreneur or veteran business owner, this is important information for the digital side of your business. if...
by Sarah Flashing | Aug 25, 2019 | Consulting, Email Marketing, Leadership, Marketing, Non-Profit Strategy, Nonprofit Marketing Network, Reputation Management, Web Design
Nonprofit organizations are businesses, not unlike where you buy your groceries, get your hair done, or buy your kids school supplies. But what makes your nonprofit corporation different from those is that you prioritize revenue in terms of fulfilling your mission...
by Sarah Flashing | Dec 6, 2018 | Business Strategy, Marketing, Web Design, Web Design Myths, Wordpress
Web design businesses will often work to sell you on the “custom” website because your business will better stand out among your competitors. “Custom is better” they say, because it will be a design exclusive to you. Sounds reasonable but will...
by Sarah Flashing | Oct 26, 2018 | Content is King, Hero Images, Web Design
Hero images have become quite popular in the world of web design. We are an image-driven culture and connect with our customers through the use of the visual. But the use of these large-scale images on websites has taken away from the necessary focus on the written...
