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The Press Release: An Important Part of Your Marketing Strategy

The Press Release: An Important Part of Your Marketing Strategy

by Sarah Flashing | Aug 3, 2020 | AIM to Lead, Branding Basics, Business Growth, Marketing, Press Release, Web Design Myths

Press releases are a standard, yet under-utilized method to promote newsworthy content about your business. They can be distributed through your email marketing platform to your existing email subscribers. You also should build a list of journalists and other media...
Custom vs Template Websites: Busting the Myths

Custom vs Template Websites: Busting the Myths

by Sarah Flashing | Dec 6, 2018 | Business Strategy, Marketing, Web Design, Web Design Myths, Wordpress

Web design businesses will often work to sell you on the “custom” website because your business will better stand out among your competitors. “Custom is better” they say, because it will be a design exclusive to you. Sounds reasonable but will...

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