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Why Your New Website Needs a Job Description

by Sarah Flashing | Sep 24, 2019 | Business Basics, Consulting, Entrepreneur, Marketing, Marketing Challenges, Web Design, Wordpress

Sometimes even the most established business owners struggle deciding what content and functionality should appear on their website. If you’re an entrepreneur or veteran business owner, this is important information for the digital side of your business. if...

5 Strategies for Growing Your Nonprofit Organization in 2020

by Sarah Flashing | Aug 25, 2019 | Consulting, Email Marketing, Leadership, Marketing, Non-Profit Strategy, Nonprofit Marketing Network, Reputation Management, Web Design

Nonprofit organizations are businesses, not unlike where you buy your groceries, get your hair done, or buy your kids school supplies. But what makes your nonprofit corporation different from those is that you prioritize revenue in terms of fulfilling your mission...
Custom vs Template Websites: Busting the Myths

Custom vs Template Websites: Busting the Myths

by Sarah Flashing | Dec 6, 2018 | Business Strategy, Marketing, Web Design, Web Design Myths, Wordpress

Web design businesses will often work to sell you on the “custom” website because your business will better stand out among your competitors. “Custom is better” they say, because it will be a design exclusive to you. Sounds reasonable but will...
The Collision of Design & Content

The Collision of Design & Content

by Sarah Flashing | Oct 26, 2018 | Content is King, Hero Images, Web Design

Hero images have become quite popular in the world of web design. We are an image-driven culture and connect with our customers through the use of the visual. But the use of these large-scale images on websites has taken away from the necessary focus on the written...

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