A Strong Personal Brand
is the Gateway to Professional Success.
Ethical Marketing: Avoiding Offense in Brand Development
Consumers won’t be able to evaluate the quality of what you offer if they have to hold their nose because of your branding decisions. Doing the right thing in terms of avoiding offense may feel like political correctness, but…
From Vision to Reality: What is Your A•I•M?
When you want to start something--a business, a creative project, or even a social group--you need to begin by knowing the purpose of the new endeavor. If it's a storefront, you need to be clear on who your ideal customers are and why they will shop there. If its a...
What is a Niche?
In business, a niche is a specialized or focused area of a larger market that your business serves. Finding a niche helps you to differentiate your business from the competition and allows you to excel in your specialty. For the record, you can pronounce niche as...