SEO Best Practices

Increasing Your Organic Site Traffic & Search Engine Rank

Download the SEO Checklist! (PDF)

SEO Best Practices

In the most basic terms, SEO is a process used to increase organic traffic to your website through search engines like Google, Bing, or Yahoo. While it’s true that SEO has a lot to do with keywords (words or phrases commonly searched on the internet), the quality of the content you publish is actually much more important.

Recently, Google has started to move away from keyword-focused SEO and placing a larger emphasis on topical, intent-based, and local SEO. Google has been able to provide search results that are both more expansive and more relevant. 

If you want honest, organic traffic to your website, you have to do some work. Focus on improving the quality of your site and making it more valuable for visitors. This will increase the level of confidence that Google has in your brand, which means they’ll be more likely to recommend (higher rankings!) your brand’s website, too.

There are 3 simple SEO tips below that will work for any small business. If you don’t have time to do anything else, you should make time for these and they will make a huge difference.

  1. Do your keyword research and use tools like the Ubersuggest to help you figure out who’s searching for what.
  2. Read up on title tags—they’re really important!
  3. Above all else, focus on creating useful, high-quality content.

For a deeper dive into SEO, download the SEO Checklist!