Converting Your Likes to Loyal Customers
Everyone shares the need for affirmation, and in business today, this affirmation often manifests in the form of social likes. You can build your Facebook, Twitter or Instagram audience up to 100's if not 1000's of likes and even achieve the status of "verified" on...
What You Need to Know about Mastermind Groups
There are numerous types of online and local networking and mentoring resources available to people in business including BNI, Meetups, group and individual coaching, chamber of commerce programs, and of course, mastermind groups. The options are many and its...
The Press Release: An Important Part of Your Marketing Strategy
Press releases are a standard, yet under-utilized method to promote newsworthy content about your business. They can be distributed through your email marketing platform to your existing email subscribers. You also should build a list of journalists and other media...
Authority Isn’t a Dirty Word
Authority isn't a dirty word. But it does deserve to be better understood. A person who is an Authority is viewed as an expert in their field. It's a positional authority based on a degree of knowledge that determines their standing among others in that same field of...
How NOT to Promote Your Business
The question of if or when to approach prospective customers recently came up in a conversation I was having with some women entrepreneurs. For the record, you should ALWAYS be willing to make an approach or YOU WILL go out of business. The reality is, however, our...
Customer Referral Programs: Keeping the Sales Funnel Filled
If you have any friends, and I'm sure you do, you are telling them about the great deals and quality service you experience in the marketplace. Whether it was the amazing experience at the nail salon or the generally low prices at your favorite sports shop, you're...
Ethical Marketing: Avoiding Offense in Brand Development
Consumers won’t be able to evaluate the quality of what you offer if they have to hold their nose because of your branding decisions. Doing the right thing in terms of avoiding offense may feel like political correctness, but…
From Vision to Reality: What is Your A•I•M?
When you want to start something--a business, a creative project, or even a social group--you need to begin by knowing the purpose of the new endeavor. If it's a storefront, you need to be clear on who your ideal customers are and why they will shop there. If its a...
What is a Niche?
In business, a niche is a specialized or focused area of a larger market that your business serves. Finding a niche helps you to differentiate your business from the competition and allows you to excel in your specialty. For the record, you can pronounce niche as...
10 Tips for Building a Successful Business
Like beauty, success is generally in the eye of the beholder. When you started your business, you determined what your revenue needed to look like to justify all of your start up and ongoing expenses. You determined how many people it would take to staff the operation...
Unleashed to Succeed
You can do this. You may not believe you can because of a feeling or because of negativity around you. There is always a way to accomplish your goals, but you have to do something. Dreams aren't made reality without doing. Even a winning lottery ticket requires the...
Bricks and Clicks: Increase Sales Online During Coronavirus
Shopping habits have changed this year and people are spending in new and different ways. There are increases to what people have already been buying online. Likely you know someone (if not yourself) who uses services like Instacart or Amazon Prime to order their necessities….or even to binge shop late at night. There are some interesting trends out there right now.